11 years ago
Welcome to 2014 the year of better things now entering 2014 requires your bussiness to move forward and the best way to move forward is to own your own bussiness website
1. To Establish A Presence Approximately
2 billion people (March, 2011) worldwide have access to the World Wide
Web (WWW). No matter what your business is, you can’t ignore 2 billion
people. To be a part of that community and show that you are interested
in serving them, you need to be on the WWW for them. You know your
competitors will.
2. To Network A
lot of what passes for business is simply nothing more than making
connections with other people. Every smart business person knows, it’s
not what you know, it’s who you know. Passing out your business card is
part of every good meeting and every business person can tell more than
one story how a chance meeting turned into the big deal. Well, what if
you could pass out your business card to thousands, maybe millions of
potential clients and partners, saying this is what I do and if you are
ever in need of my services, this is how you can reach me. You can, 24
hours a day, inexpensively and simply, on the WWW.
3. To Make Business Information Available What
is basic business information? Think of a Yellow Pages ad. What are
your hours? What do you do? How can someone contact you? What methods of
payment do you take? Where are you located at? Now think of a Yellow
Pages ad where you have instant communication. What is today’s special?
Today’s interest rate? Next week’s parking lot sale information? If you
could keep your customer informed of every reason why they should do
business with you, don’t you think you could do more business? You can
on the WWW.
4. To Serve Your Customers Making
business information available is one of the most important ways to
serve your customers. But if you look at serving the customer, you’ll
find even more ways to use WWW technology. How about making forms
available to pre-qualify for loans, or have your staff do a search for
that classic jazz record your customer is looking for, without tying up
your staff on the phone to take down the information? Allow your
customer to punch in sizes and check it against a database that tells
him if a color of jacket is available in your store? All this can be
done, simply and quickly, on the WWW.
5. To Heighten Public Interest You
won’t get Newsweek magazine to write up your local store opening, but
you might get them to write up your Web Page address if it is something
new and interesting. Even if Newsweek would write about your local store
opening, you wouldn’t benefit from someone in a distant city reading
about it, unless of course, they were coming to your town sometime soon.
With Web page information, anybody anywhere who can access the Web and
finds your website is a potential customer!
6. To Release Time Sensitive Materials What
if your materials need to be released no earlier than midnight? The
quarterly earnings statement, the grand prize winner, the press kit for
the much anticipated film, the merger news? Well, you sent out the
materials to the press with "The-do-not-release-before-
7. To Sell Things Many
people think this is the number one thing to do with the World Wide
Web, but we made it number seven to make it clear that we think you
should consider selling things on the Internet and the World Wide Web
after you have done all the things above and maybe even after doing
quite a few more things from this list. Why? Well, the answer is complex
but the best way to put it is, do you consider the telephone the best
place to sell things? Probably not. You probably consider the telephone a
tool that allows you to communicate with your customer, which in turn
helps you sell things. Well, that’s how we think you should consider the
WWW. The technology is different, of course, but before people decide
to become customers, they want to know about you, what you do and what
you can do for them. Then you might be able to turn them into customers.
8. To make pictures, sound and video available What
if your widget is great, but people would really love it if they could
see it in action? The album is great but with no airplay, nobody knows
that it sounds great? A picture is worth a thousand words, but you don’t
have the space for a thousand words? The internet allows you to add
sound, pictures and video to your company’s information. No brochure
will do that.
9. To reach a highly desirable demographic market The
demographic of the WWW user is probably the highest mass-market
demographic available. Usually college-educated or being college
educated, making a high salary or soon to make a high salary, it’s no
wonder that Wired magazine, the magazine of choice to the Internet
community, has no problem getting Lexus and other high-end marketers
advertising. Even with the addition of the commercial on-line community,
the demographic will remain high for many years to come.
10. To Answer Frequently Asked questions Whoever
answers the phones in your organization can tell you, their time is
usually spent answering the same questions over and over again. These
are the questions customers and potential customers
want to know the answer to before they deal with you. Post them on an
FAQ (frequently asked questions) page and you will have removed another
barrier to doing business with you and freed up some time for that
harried phone operator.
11. To Stay In Contact With Salespeople Your
employees on the road may need up-to-the-minute information that will
help them make the sale or pull together the deal. If you know what that
information is, you can keep it posted in complete privacy on the WWW. A
quick local phone call can keep your staff supplied with the most
detailed information, without long distance phone bills and tying up the
staff at the home office.
12. To Open International Markets You
may not be able to make sense of the mail, phone and regulation systems
in all your potential international markets, but with a Web page, you
can open up a dialogue with international markets as easily as with the
company across the street. As a matter-of-fact, before you go onto the
Web, you should decide how you want to handle the international business
that will come your way, because your postings are certain to bring
international opportunities your way, whether it is part of your plan or
not. Another added benefit; if your company has offices overseas, they
can access the home offices information 24 hours a day.
13. To Create a 24 Hour Service If
you’ve ever remembered too late or too early to call the opposite
coast, you know the hassle. We’re not all on the same schedule. Business
is worldwide but your office hours aren’t. Trying to reach Asia or
Europe is even more frustrating. But Web pages serve the client,
customer and partner 24 hours a day, seven days a week. No overtime
either. It can customize information to match needs and collect
important information that will put you ahead of the competition, even
before they get into the office.
14. To Make Changing Information Available QuicklySometimes,
information changes before it gets off the press. Now you have a pile
of expensive, worthless paper. Electronic publishing changes with your
needs. No paper, no ink, no printers bill. You can even attach your web
page to a database that customizes the page’s output and allows you to
change it as many times in a day as you need. No printed piece can match
that flexibility.
15. To Allow Feedback From Customers You
pass out the brochure, the catalog, the booklet. But it doesn’t work.
No sales, no calls, no leads. What went wrong? Wrong color, wrong price,
wrong market? Keep testing, the marketing books say, and you’ll
eventually find out what went wrong. That’s great for the big boys with
deep pockets, but who is paying the bills? You are and you don’t have
the time nor the money to wait for the answer. With a Web page, you can
ask for feedback and get it instantaneously with no extra cost. An
instant e-mail response can be built into Web pages and can get the
answer while its fresh in your customers mind, without the cost and lack
of response of business reply mail.
16. To Test Market New Services and Products Tied
into the reason above, we all know the cost of rolling out a new
product. Advertising, advertising, advertising, PR and advertising.
Expensive, expensive, expensive. Once you have been on the Web and know
what to expect from those who are seeing your page, they are the least
expensive market for you to reach. They will also let you know what they
think of your product faster, easier and much less expensively than any
other market you may reach. For the cost of a page or two of Web
programming, you can have a crystal ball into where to position your
product or service in the marketplace. Amazing.
17. To Reach The Media Every
kind of business needs the exposure that the media can bring, as we
touched on in reason #5 "To Heighten Public Interest", but what if your
business is reaching the media, as a newswire, a publicist or a public
policy group. The media is the most wired profession today, since their
main product is information and they can get it more quickly, cheaply
and easily on-line. On-line press kits are becoming more and more
common, since they work with the digital environment of more and more
pressrooms. Digital images can be put in place without the stripping and
shooting of the old pressrooms and digital text can be edited and
outputted on tight deadlines. All the these can be made available on a
Web page.
18. To Reach The Education and Youth Market If
your market is education, consider that most universities already offer
Internet access to their students and most K-12′s will be on the
Internet within the next few years. Books, athletic shoes, study
courses, youth fashion and anything else that would want to reach these
overlapping markets needs to be on the Web. Even with the coming of the
commercial on-line services and their somewhat older populations there
will be nothing but growth in the percentage of the under 25 market that
will be on-line.
19. To Reach The Specialized Market Sell
fish tanks, art reproductions, flying lessons? You may think that the
Internet is not a good place to be. Well, think again. The Internet
isn’t just computer science students anymore. With the 70 million and
growing users of the WWW, even the most narrowly defined interest group
will be represented in large numbers. Since the Web has several very
good search programs, your interest group will be able to find you, or
your competitors.
20. To Serve Your Local Market We’ve
talked about the power to serve the world with a Web page. How about
your neighborhood? If you are located in the San Francisco Bay Area, the
Raleigh NC area, Boston or New York, there is probably enough local
customers with Web access to make it worth your while to consider Web
marketing. Local Book shops in Developed areas have websites, CA
restaurant even takes lunch orders through the Internet! But no matter
where you are, if the big client has Web access, you should be there
too.
Now
we have seen 20 great reasons why you should have a website so what are
you waiting for don't wait until your neighbour has a website before
you get yours. Now the next question you will ask is how the hell will i
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