You know the value of books. The process of making them intrigues
you. You want your name on the front cover of a book and, like an
earthworm inches through dirt into the ground, you want to make your way
into people’s homes, heads and hearts. I am here to help you achieve
that.
First, you must look the part. It is important to look like an
African writer. Find multi-coloured kampala fabric and use it to sew
shirts which you’ll wear to all writers’ events. Or an old t-shirt. You
shouldn’t look like a model or banker. Your precious time is spent
thinking of plot and theme and words, not on dress and grooming. Your
hair needs to be unkempt. However, nothing says
authentic-tortured-African-writer like dreadlocks. Please, note that in
Nigeria there is a difference between dreadlocks and ‘dada’. Dada is
less refined, naturally matted coils of hair due to superstitious
neglect. Dada is uncool. Dreadlocks are deliberate. They are cool. They
make you look wildly creative. If someone asks; no, you are not a
Rastafarian. You are an African writer.
As a writer, you must flaunt your vices. You need to show that you
are a flawed character. If you drink, drink too much. If you smoke, do
it at inappropriate times. Show up at an event reeking of booze. People
will understand. Vices are a tool of the trade.
Now, you have the basic tools: a multi-coloured kampala shirt, cool
dreadlocks, and vices. You must set about the business of writing.
You do not need to read a lot to be a Nigerian writer. In fact, as a
Nigerian writer you can make shameless statements like “I don’t really
read much”, in public. All you need is a burning desire to write. It is
sufficient to have read Shakespeare and Achebe, and maybe a little of
Chimamanda Adichie for contemporary reading. The only thing you need to
really study is a dictionary or thesaurus.
Please, note that all Nigerian characters are Africans who act the
same: children are respectful of elders; parents are always responsible,
wise individuals teaching children valuable lessons of life. Characters
do not use cuss words or talk about sex, even when in the company of
peers. Nobody’s mother smokes and we have no homosexuals in Nigeria.
Use big words instead of small words; ‘Discombobulate’ instead of
‘confuse’. How can you write like a layman when you are an African
writer? It doesn’t matter how many people read or understand you. What
matters is that you impress those who do.
Use many words. It is always better to err on the side of verbosity than to err on the side of brevity.
Protect your work fiercely and always insist that people give you
constructive criticism. Anyone who points out, rightly or otherwise,
that your writing isn’t quite there yet, is evil and an enemy of your
hustle. You must believe that there is nothing like bad writing. After
all, you were inspired by the spirits before you began writing – what do
critics know?
Do not waste your time or money on editors. Editors are failed
writers whose life ambition is to frustrate the hustle of real writers
like you. Show your friends your work. But only the ones who are not
jealous of your hustle, and who remind you that your writing is the best
thing since point-and-kill. Find some popular person from your village
who will write you a foreword without actually reading your book. Then,
go to press.
A book is not complete without a book launch. In Nigeria, a book
launch is a fund-raising ceremony. It is not important to have writers
at this event. Well, maybe the book reviewer. You need your state
governor (who may not come but will send a representative with a cheque
or a pledge); your Local Government chairman; your Pastor or Imam to
bless the event; and any minister, senator or rich person that you know.
It is important to find a Chief Launcher who will encourage others to
donate to your hustle. Do not leave it to chance or the discretion of
the Chief Launcher, unless you are sure of his capabilities. In Nigeria,
nobody is allowed to embarrass the Chief Launcher by giving more money.
So, if you can, gently hint that you know he will set the bar high for
others to follow. That is the job of the Chief Launcher – setting the
bar as high as possible.
You do not need a marketer, publicist or publisher. These people eat
into your profit margin. If you have a car, carry a few hundred copies
in the trunk at all times. Be your own marketer. Steer conversation
toward your book and tell them you have written this really cool book.
Someone will ask for it and you will tell them to hold on for a minute
while you get it from your car. If you don’t have a car, have a big bag
that can carry at least 10 copies. Do not be ashamed to carry your books
to public gatherings. Book by book, God blessing your hustle, you may
end up selling off the 1,000 copies your printer produced, and maybe
even go for a reprint.
Get an award. It doesn’t matter what. It may be from your church
bulletin which you have been writing for since you were in secondary
school or your old boy’s association newsletter. You can even have
friends get together to organise and award you the ‘Roforofo Prize for
African Fiction’. Then, you can have on your book, ‘Award Winning
Author’. No need to state what award it is. An award-winning writer is a
good writer.
It is my hope that you make it as a writer and have many successful
books in the market. And with well organised book launchings, you can be
sure that God will bless your hustle.
Friday, 29 November 2013
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